Portraits + Live Performance

Parenthesy

As artists, it can seem like we're expected to earn our success or our place in this industry through a series of vigorous trials and errors.
Drawing on my extensive experience as a photographer in the arts, I've witnessed the repeated, yet easily avoidable mistakes made by artists in various forms and fields simply because that information wasn't made readily available.
The aim of this blog is to provide you with strategic shortcuts to ensure the next step in your journey is a success without leaving you burnt out.

In this industry, there is a wealth of resources that can sometimes feel difficult to access if we aren't shown where to look. 

In this industry, there is a wealth of resources that can sometimes feel difficult to access if we aren't shown where to look. As artists, it can seem like we're expected to earn our success or our place in this industry through a series of vigorous trials and errors.
Drawing on my extensive experience as a photographer in the arts, I've witnessed the repeated, yet easily avoidable mistakes made by artists in various forms and fields simply because that information wasn't made readily available.
The aim of this blog is to provide you with strategic shortcuts to ensure the next step in your journey is a success without leaving you burnt out.

Here's my why.

Blog.

Headshots are designed to book jobs,not dates. Table of Contents: Introduction I’ve struggled viewing the same bland, colourless, glammed, oversaturated, undercontrasted, overexposed, underdeveloped, overpaid, and well uninteresting headshots sweep through social media and programs across Australia for years on end. There seems to be no design or specificity to the way our headshots have been […]

Headshots, Photography

Sunday, January 28th, 2024

Utilising archetypes to maximise your casting potential.

I never used to be one to read for leisure, and certainly not pleasure. In fact, before the beginning of 2023, I don’t think I’d read a book voluntarily since Year 12 almost a decade ago..! But when I began developing my photography then hobby, into a now thriving business, there were a few PD […]

Business, Photography

Tuesday, September 26th, 2023

THE BOOKSHELF THAT BUILT MY SMALL BUSINESS

Even with Instagram’s news-feed algorithm changing on the frequent (like whether to hashtag, or not to hashtag!), when it comes to understanding how to grow our organic audience impressions, one thing hasn’t changed in all this time – the effectiveness of appropriately tagging artists on social media to achieve maximum reach. Sometimes it can be […]

Performance, Social Media

Saturday, July 1st, 2023

How to boost your organic reach per-post on Instagram and Facebook.